BRAND STORY

BRAND STORY

We study the most natural balance for your skin.

FARMER: Fortify the strength of soil.

THANK YOU FARMER and FARMER

  • 1

    HONESTY

    to trust the value of time.

  • 2

    EARNESTNESS

    with patience & devotion.

  • 3

    GRATITUDE

    to nature for nurturing life.

땡큐파머와 농부

농부의 마음으로 만든 화장품

THANK YOU FARMER: Fortify the strength of skin.

The cosmetics made with the hearts of farmers.

A farmer is the most honest person who follows the law of nature.
They can get healthy grains and fruits from nature as much as their sweat and endeavors.
We make cosmetics with the heart of an honest farmer.
Our goal is to achieve balance for healthy skin slowly and naturally without burdening the skin.
We promise you the true beauty that shines over time.

BRAND PHILOSOPHY

Solution to help your skin’s natural beauty evolve with time.

THANK YOU FARMER’s 4 Principles

땡큐파머의 4가지 원칙

  • 1

    Research benefit-rich ingredients

    We explore and select the best benefit-rich botanicals and rare extracts for healthy and balanced beautiful skin.

  • 2

    Develop safe &
    innovative formulas

    We develop each innovative formulas that are dermatologically tested for skin irritation without burdening it.

  • 3

    High-performance
    skincare products

    We study products that can deliver the effective products to fortify the skin’s natural strength, not for fleeting effects.

  • 4

    Commitment to
    product development

    We will develop products that are loved for a long time through ceaseless R&D until the quality of products are satisfied by customers.

DESIGN CONCEPT

The design for the urban people who admire nature.

Not too much, not too less. Just what you want.

  • 1

    Simple but Elegant.

    Sophisticated with modern sentiments.

  • 2

    Practical but Beautiful.

    The colors representing the functions of products.

  • 3

    Sophisticated but Not cold.

    Containing only the essential.

  • 4

    Label : Nature and Technology

    Natural ingredients and products are closely related.
    The straight and curved lines symbolize circulation in a chain.

CI/BI

Basic Logotype, GRID SYSTEM

AI 다운로드 JPG 다운로드
This is the major visual element that expresses THANK YOU FARMER’s visual identity and you must be careful when using the logo mark on the bottom.
Always follow the instructions attached to the manual or use the grid system on the bottom.

PRIMARY COLORS

The color system of THANK YOU FARMER brand consists of main colors and auxiliary colors.
The main colors used on the logo mark are the most important elements of expression.
Among the auxiliary colors, Gray is used on the Body Copy and Pantone Color and CMYK (Process Color) are used for printed materials.

Do not

  • Don’t use any color that is not in the color system.

  • Do not use the logotype on top of a complex graphic element.

  • Do not add an outline to the logotype.

  • Do not change the logotype to another font style.

  • Do not alter the designated logotype.

ENGLISH TYPEFACE FAMILY

This is the basic font style applied to productions and should be the default font on Adobe Illustrator Typeface.
If the designated Avenir font style cannot be used, use the replacement font style for PC’s.

KOREAN TYPEFACE FAMILY

The scale and spacing of designated font style shall be the default value of Adobe Illustrator Typeface.
If the designated Yungothic font style cannot be used, use the replacement font style for PC’s.
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